I’ve always been drawn to how people connect—how stories, design, and interactions shape the way we experience the world. Growing up in China and studying in the U.S., I found myself navigating between cultures, perspectives, and ways of communication.

 

Though languages differ, I realized one thing remains the same: we all respond to moments that feel intuitive, seamless, and meaningful.

That realization led me to branding, advertising, and UX design—three fields that may seem distinct, but all share a common goal: creating experiences that bring people together. Whether it’s designing a brand identity, crafting a digital interface, or mapping out a user journey, I design with connection in mind.

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Great design isn’t just about usability—it’s about resonance. It’s about understanding how people think, feel, and interact, then crafting experiences that not only function well but also leave a lasting impact.