

Yuxin (Eryca) Chen 陈语欣
UIUX Design
Advertising & Branding
NYU/SCAD
NY, the United States
I’ve always been drawn to how people connect—how stories, design, and interactions shape the way we experience the world. Growing up in China and studying in the U.S., I found myself navigating between cultures, perspectives, and ways of communication.
Though languages differ, I realized one thing remains the same: we all respond to moments that feel intuitive, seamless, and meaningful.
That realization led me to branding, advertising, and UX design—three fields that may seem distinct, but all share a common goal: creating experiences that bring people together. Whether it’s designing a brand identity, crafting a digital interface, or mapping out a user journey, I design with connection in mind.
Great design isn’t just about usability—it’s about resonance. It’s about understanding how people think, feel, and interact, then crafting experiences that not only function well but also leave a lasting impact.